Many small business owners struggle with the concept of SEO. In fact, they struggle with just keeping on top of their own pressing needs: customer service, bookkeeping, staff, etc. It's no surprise that their perception of SEO is "a one and done" task with a finite ending. They don't have time to give it much more thought. Sadly, in 2020 this is a huge mistake. Businesses are not only competing with each other for search engine real estate; they are now also competing with Google who has recently switched some search results page from 10 organic listings to 7 (notice the ads, carousels, videos, knowledge panels, etc.)
As the title of this article indicates, small business owners just need to get started on SEO. Finding someone trustworthy to help your business with SEO is the first and biggest step you can take. Here are some things to look for when considering an SEO company or consultant.