The world is a complex place both in business and our personal lives. Your clients are bombarded daily by ads, social media, email spam and robocalls. While only 11% of emails get opened, following-up with a tangible, physical greeting card means it will get opened. Emails, text and social media comments don’t encourage word of mouth referrals. When was the last time your clients (or you for that matter) received a personal card in the mail to celebrate and show gratitude for their business? When it comes from you it can separate you from the pack and boost your bottom line.
WHY IT WORKS
Hands down the single most effective appreciation touch is the “Thank You Card”. Less than 3% of people in business send thank you cards, yet it generates more referral business than any other single touch. People love to receive greeting cards and postcards. Show you care about the people you do business with: send a tangible touch in the mail and watch your business grow.
Acquiring new customers can be a full time job. But what about the customers you already have? They represent a goldmine in referrals. By working the relationship with current customers, you’ll not only generate additional business from them, but the referrals you receive will take your business to that next level of profitability.
Reputation is everything. Google reviews can make or break your business. Sending a simple greeting card or postcard is a solid “marketing method” that cannot be emphasized enough. It can earn the goodwill to get you that review. If you take the time to send a physical card, written and signed by you, they’ll take the time to post a review online!
Need to send many many cards? Try using an easy app that with the click of a button, sends real designer cards you can completely customize with photos, your personal font, signature (written by a robot) and custom branding. When you press send, the physical cards print, can be stuffed, stamped and mailed for you. Your real greeting cards are in the font or handwriting you choose, with your customized message and real postage stamp. You can even include a gift!
There are many options but nothing says you appreciate your customers more than a hand-written card. No selling just thank you. It will mean more than you think.